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Our Vision, Mission and Values



Our Mission


arrow-orange The Asia Vision - Leveraging on the solid core in the Greater China Area, Willas-Array continues to expand its blueprint in Asia Pacific, and become one of the top notch electronic components distributor within the region.


arrow-orange Efficiency Advancement - To optimize all resources with constantly-improving logistics. Willas-Array strives to strengthen competiveness and performance by advancing the efficiency inside out, leading to solidified positioning in market with an upside to further expand.


arrow-orange Service Optimization - Actively look for improvement and optimization, and in parallel enhancing the Group value from top to bottom. As a result, Willas-Array becomes one of the most trusted and reliable partners of manufacturers and customers.   


arrow-orange Insightful Ideas - The highly skilled technical division bases on the needs of customer, integrates insightful ideas into optimal value-added execution. Bringing customers with high performance solutions alongside with better cost efficiency.


Our Values 

arrow-orange Trust

Building trust with manufacturers and customers by constantly sourcing and providing wider range of top notch innovative product and solutions. Such practice improves the agility of Willas-Array and partner to strive for more advanced position in the dynamic market.



arrow-orange Human Orientation

Always treasure the highly skilled and experienced staff as one of the most important assets. The Group encourages openness and creative thinking, promote rapid development in constant learning environment.

arrow-orange Opportunities

Willas-Array values employees as much as the customers. The Group continuously strive to fulfill their best interests by anticipating their wide range of needs and providing them with well-rounded information, flexibility and opportunities.


arrow-orange Integrity

Willas-Array stands firm on all commitments to customers, business partners and employees. With strong believe in credible, open and honest relationship, the Group respects the importance to both creativity and quality, always strive to provide better than what customer anticipated. Willas-Array believes this is the true way to develop long-term reputation in the market.




  • AKM
  • Allystar
  • ARM
  • BroadMobi
  • Dexerials
  • eSOL
  • Fibocom
  • GP
  • HTC
  • Iriso
  • Isahaya
  • MCC
  • Microchip
  • MuRata
  • New Japan Radio Co Ltd
  • Nippon Chem-Con
  • Oike
  • Rectron
  • Sanken
  • SMK
  • Sony
  • ST
  • Stanley
  • Susumu Co Ltd
  • Torex Semiconductor Ltd
  • Vishay
  • CRRC Yonge